The company
Starting point
A VPS and gaming hosting provider with international reach and a solid product, but a website that did not capture search demand. Organic traffic was residual versus sector potential, and most leads came from paid channels or partners.
Plan pages overlapped, use cases (gaming, VPS, locations) were weakly differentiated and the architecture did not scale well across languages and regions.
The goal was a global organic channel: more visibility on transactional keywords and more trials or sales contacts from search.


