Meta Ads Agency in Spain

Meta Ads is Meta’s advertising platform. From one Ads Manager you run campaigns on Facebook, Instagram, Messenger and Audience Network. It covers awareness, traffic, leads or sales, with audiences built from interests, location, lookalikes or retargeting.

Facebook Ads is the paid inventory inside Facebook (feed, stories, Reels and right-hand column), managed from Meta Ads Manager. It is the platform’s longest-running channel and is usually paired with Instagram in the same ad sets.

Instagram Ads are placements in feed, stories, Reels and Explore. You build them in Meta Ads Manager (no separate tool). You choose an objective, an audience, a budget and native creatives. Instagram works when the creative fits the format and the audience is not too broad.

You set an objective (traffic, leads, purchases), a daily or lifetime budget, an audience and creatives. The algorithm delivers ads to people most likely to complete that objective. The Pixel or Conversions API measures what happens on the site. Without measurement installed properly, the platform optimises blind.

It depends on the goal, average order value and competition in your niche. A serious test in Spain usually needs a daily budget that can produce at least 50 conversions a month on the event you are optimising. Below that the algorithm does not learn. We propose a range in the briefing, not a generic figure.

There are two lines. Ad spend is yours and is paid to Meta. Agency fees cover strategy, creatives, daily management and reporting. Management cost is scoped to spend volume and account complexity. We put it in the proposal, with no obligation.

A Business account, Pixel or Conversions API, an optimisation event, and an ad set with audience and creatives. The usual mistake is launching without measurement, with huge audiences and a single ad. We start from an audit (if there is an account) or the briefing, and launch a structure you can read after a week.

ROAS (return on ad spend) is revenue generated for each euro spent on ads. A ROAS of 4 means €4 of revenue per €1 of spend. It fits ecommerce with tracked sales. For lead gen we look at cost per qualified lead and, if there is a CRM, the value of those leads.

Ads that open a form inside Facebook or Instagram, without sending people to the website. They reduce friction and often lower cost per registration. Quality drops if the form is too short. We connect them to your CRM or a sheet, and tighten the form so the inbox is not full of empty contacts.

If spend is no longer a token test, yes. A Facebook Ads (or Meta Ads) agency avoids wasted tests, installs measurement and optimises daily. Doing it in-house is cheaper on fees and more expensive in burned budget. That is why this page exists.