The company
Starting point
A podiatry clinic in Malaga with a strong in-person reputation but weak digital presence. The site got little traffic and converted poorly: potential patients searched for specific treatments and found neither clear pages nor useful calls to action.
Content was thin, structure uneven and technical signals slowed crawl and indexing. Without a focus on appointment-intent keywords, the clinic lost demand to better-ranked local competitors.
The goal was to win local visibility, attract treatment searches and turn that traffic into forms and calls.
