The company
Starting point
A reference jewelry brand in Madrid and Valencia, with a long track record in physical retail and a loyal customer base. Sales were still mostly in-store, and the website did not reflect the real weight of the business in the market.
Organic visibility had dropped: few pages aimed at purchase intent, generic content and weak presence in high-value local searches. The WordPress site had technical and content headroom, but lacked a clear focus on queries that drive real demand.
The goal was to recover qualified traffic and open an online acquisition channel aligned with what already worked in store: trusted gold buying and jewelry in two key cities.
