Success story

Physiotherapy clinic

WordPress
Physiotherapy clinic
SEO

A Rivas clinic specialized in Indiba and therapeutic treatments builds organic visibility from scratch.

+5000 Clicks vs 2024
Clicks vs 2024
+410 Organic KW with impressions
Organic KW with impressions
+7 Domain rating (DR)
Domain rating (DR)

A physiotherapy clinic in Rivas (Madrid) specialized in Indiba and therapeutic treatments. It started almost from zero online: no meaningful organic traffic, no domain authority and a website that did not reflect the value of its services.

Local competitors already owned treatment and location searches. Without well-planned service pages or a clear architecture, the clinic had no way to compete in the SERPs or turn visits into appointments.

The brief was to build measurable organic presence: content, structure and authority to start ranking and converting.

We rebuilt the site architecture around services, treatment pages with local intent and internal linking that concentrated authority on the URLs most likely to convert.

We created and optimized content for core treatments (including Indiba) and strengthened OnPage and OffPage signals so the domain could gain authority from the ground up.

Site restructure and content hierarchy.
Service pages aimed at local and treatment search.
Internal linking to push authority toward conversions.
Tracking of clicks, keywords and authority metrics.

From almost nothing to more than 5,000 organic clicks versus the previous period, with hundreds of keywords generating SERP impressions and a clear lift in domain rating.

The clinic gained its own online acquisition channel, aligned with the treatments already offered in consultation.