ChatGPT Ads Agency

ChatGPT Ads is OpenAI’s advertising platform, live in Spain since August 2026. It lets brands appear inside ChatGPT conversations. The system selects ads from the conversation context and the user’s purchase intent, without third-party cookies. Only free-tier users see them: people on Plus, Pro or Business do not see ads.

In this early phase in Spain, CPC sits between €0.20 and €6 and CPM between €2 and €22, depending on the sector. As an agency we recommend starting at €500 per month in media so there is enough data to optimise. Current costs are 40% to 60% lower than Google Search Ads in the same categories, so it is a good moment to enter.

Google Ads competes for explicit search intent (what the user types). ChatGPT Ads appears inside a conversation, when the system detects purchase intent in the dialogue itself, not in a keyword. It is a newer channel, with less competition and lower CPCs, but also less volume than Google for now. We treat it as a complement to your current campaigns, not a replacement.

There is no mandatory minimum. For the account to collect representative data, and for us to optimise properly, we recommend starting at €500 per month in ad spend. Below that, the room to improve is limited. In the initial audit we tell you honestly whether your budget and your sector are a fit.

It works especially well for ecommerce and services with a short decision cycle, where people already use ChatGPT to compare options before they buy. There are restrictions: ads are not allowed near sensitive topics such as personal health, mental health or politics. If your sector falls into those categories, we say so on the first call so we do not waste your time.

OpenAI does not share user conversations with advertisers, only aggregated, non-identifying data such as impressions and clicks. With that data, plus the conversions that reach your site or form, we build the monthly report, the same way we do for your SEM and Meta Ads campaigns. It is transparent, with a little less detail than Google Ads while the channel matures.