The world of online marketing is full of concepts, some of which come from other disciplines such as art. For example, every professional needs a good portfolio that shows they know what they are doing. In this article, we will talk about what a digital portfolio is, what it should include, and how to create one.
What is a digital portfolio?
Let’s start with the basics. What is a portfolio? It is a collection of the most outstanding projects completed by a professional. In digital marketing, naturally, it will focus on work that helps define the type of professional and the experience they can bring.
In many cases, a portfolio can influence a client’s decision to choose or reject the services of the person who has it. That is why it is very important to have a good catalogue, to show that you are the person or organization your target audience needs.
In other words, the simplest answer to what a portfolio is would be a virtual business card.
How to create a digital portfolio
A digital portfolio can vary depending on the type of professional who uses it. A graphic designer will need a highly visual medium, while another professional may use one with fewer resources.
In any case, a portfolio must be easy to access. That is why it is common to use a website that works as a showcase. There you can upload your best work or link to the projects that best define your professional style.
The main objective of a portfolio is not only to sell, but also to capture attention by showing, in an interesting way, why the option you offer is the best. It must also be supported by real evidence, especially when results are involved. If results are shown, they must be genuine, without altering charts to make everything look better than it really is.
Elements included in a digital portfolio
What should a portfolio include? This also depends on the type of work you are targeting. If you are a graphic designer or photographer, for example, your audience will need to see your best creations. A visual format can work very well as a portfolio.
In the case of an online marketing portfolio, it is best to show some of the projects you have worked on, along with testimonials from the people responsible for them highlighting the professional’s strengths.
If you have won an award or received recognition for a specific project, make sure to show it. It is also worth adding guest articles on another website where you talk about what you know how to do. This way, you can build authority in your sector and prove that you are not a “smoke seller”.
Still do not have your portfolio?
Now that you know what a digital portfolio is, you may realize that you already had one, although it needs a couple of tweaks.
Or maybe you do not, in which case you need to create a portfolio as soon as possible. And not only that, but you also need to rank it well so it reaches your target audience. SeDigital can help you with that last part. Shall we talk?
