When we talk about search positioning strategies, we are really talking about a very broad set of tools, techniques, and actions. That is positive because every project is different and, as such, needs a plan adapted to each requirement. Entity analysis is a highly effective method, and that is what we are going to discuss in this post.
What is an entity?
Let’s start with the basics before looking more closely at entity analysis. We can define an entity as something that can refer to several things. For example, if we think of the word “bank”, we may be referring to the place where we keep our money, somewhere to sit, a work surface, or even a group of animals.
Of course, if we simply type the word “bank” into Google, it is likely that many sites will appear on our page that have little or nothing to do with what we are looking for. That is why, if this word appears in your text, you need to help the search engine understand what you mean so you can appear where you are truly relevant.
In other words, you need to contextualize keywords so you can improve your rankings and be found by users interested in what you offer. If someone searches for a school of sardines and you manage the website of a financial institution, they will certainly not enter your site, even if you are first on the list.
How to perform entity analysis
There are several tools that allow you to analyze the entities that best fit your project. This is also useful for knowing which terms your competitors use to rank for a specific keyword.
The results you receive have some similarity to a , as they show a list of terms that complement the target term, indicating how many times they appear in the SERPs and how relevant they are compared with the rest of the content.
How do you perform entity analysis? Basically, you open the tool, enter a specific keyword, and let it display the terms most closely related from an SEO perspective to the concept you want to highlight.
Using the analysis results
Once we have the entity analysis, how do we use it? It is not too complicated, although it requires some time to achieve the intended goal: improving your page’s SEO.
You need to select the entities that best fit your project and use them to optimize the content on your website. This way, search engines will better understand what you mean by a particular word, and you will increase your chances of climbing positions against your competitors. You can improve your home page, contact section, project description, or the articles you publish on your blog. All so Google’s algorithm knows how to index it.
Do you need help with entity analysis?
You probably want to improve your SEO results on Google, but you do not have time to carry out an entity analysis to optimize your content. You can leave it in the hands of an experienced SEO expert. At SeDigital, we develop a strategy that works, and we can provide you with the most relevant results from the entity analysis you need. Shall we talk?
